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“Good artists copy; great artists steal. And we have always been shameless about stealing great ideas.”

“Most everything I've done I've copied from somebody else.”

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

“Your margin is my opportunity.”

“Success breeds complacency. Complacency breeds failure. Only the paranoid survive.”